After more than 25 years of existence, APSA has recently reinforced its image with a new visual identity. More sober & modern, the new logo represents APSA’s values like; care, compassion, professionalism, support, attentiveness & relationships.
The circle represents the human side of our multidisciplinary team who all work together to surround & ensure that patients received the best care. It also symbolises perseverance, hard work & harmony which unites all those at APSA.
We preferred to keep the fuchsia color, which is the NGO’s trademark color since it’s existence and is recognised by the public today. The grey colors symbolise the assurance, professionalism & modernity of the logo. We are sure that this new visual identity will revitalise the image of APSA.
The logo will be launched officially in mid December.